My business is pointed towards America's tasteful, upscale inhabitants. Many of whom seem to not understand how important a good timepiece is in allowing people to form an opinion of you in the normal course of your business day. It has to be more than a coincidence that such important personages in recent history, including Albert Einstein, Jonas Salk, Henry Kissinger, and the like all wore fine Swiss-made wristwatches.

Don't think that the tens of millions of dollars that are spent yearly to promote the Swiss watch industry are lost on our fellow humans. For those of us that are in an arcane profession such as law, insurance, investments, real estate, etc, one should certainly wear a nice pair of shoes (shined, of course), a well-fitted garment complemented by a well-fitted shirt and tie (yes, ties are back). Together with one's wrist fitted with a sleek and slender Vacheron or Audemars Piguet, perhaps even a Rolex, these are the props of the world's movers and shakers.

A tacky watch, a baggy suit, down at the heals shoes, could be a big deal killer in romance and business. Like the old saw says, you never get a second chance to make a first impression. Of course, there are those charismatic persons that can slug through life dressed like a shlepper, but you and I both know that that most of us aren't so lucky.

The beauty of the fine watch is it really doesn't cost you anything. WHAT?! Well, firstly, with proper care, they last forever, and if you have a decent son or son-in-law, your watch can grace their wrist and perhaps improve their life. Rare is the truly good watch that doesn't go up in value over the years. Sometimes a ridiculous leap is made. Especially when dealing in Patek Philippe, Rolex, Audemars, et al. As I sit and read this, this little missive is filled with irrefutable logic. Shall we dance?