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Carl Kenneth Marcus, Founder of Capetown
WHEN PURCHASING A ROLEX WATCH, THE WISE CONSUMER LOOKS BEYOND JUST THE LOWEST PRICE.

The smart buyer is the one who can see the big picture. Besides merely focusing in on the price, this shopper has other concerns that must be addressed before committing a considerable sum of money to a "Stranger in Cyberspace"!
The savvy e-commerce consumer is interested in knowing:
  • How long has the company been in business? Does their longevity and financial statement assure their continual performance? Do they have adequate and verifiable references to back up their claims?
  • Is the company staffed with committed professionals that possess the expertise, knowledge and depth of inventory to guide you through the myriad of options available? (New vs. used; quartz vs. mechanical; The merits of one brand over another, etc.)
  • How comprehensive is their warranty? Is watch repair an integral part of their business or is it a necessary evil that's "farmed out" to the lowest bid?
  • Capetown is not an authorized Rolex jeweler.

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